I already told in one of my recent blogs that speed skating is a popular sport in Holland. This goes together with a lot of problems concerning the sponsors of the speed skaters. Roughly said there are three different sponsoring teams, known as TVM, DSB, and Aegon.
The national channel broadcasts all the tournaments and events, this causes a lot of viewers and sponsors. The exact sponsor amounts are kept secret, but according to insiders Aegon pays around € 7 million only for speed skating. TVM pays at least € 3 million for their team and for DSB it is not known.
The national channel broadcasts all the tournaments and events, this causes a lot of viewers and sponsors. The exact sponsor amounts are kept secret, but according to insiders Aegon pays around € 7 million only for speed skating. TVM pays at least € 3 million for their team and for DSB it is not known.
The most important here is that every team has potential winners; but it also happens sometimes that one of the teams does not win anything. So they are not on the winners platform. This always causes problems between the sponsors. They want new or other athletes in their team, they stop sponsoring or they say negative things about the athletes.
Wouldn’t it be better if all the sponsors work together, so they don’t have to put energy in competing with each other and can completely focus on the sponsoring of the athletes. Apparently this seems to be impossible, because they are arguing already for such a long time. But I hope that it will work out one day.
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