Last summer the European Soccer Championship (EURO 2008) has been played in Swiss and Austria. The head sponsor of the soccer team is Nationale Nederlanden (Dutch bank). The Dutch team was one of the favorites for the title. They performed well in their group C, that wasn’t an easy group, and became group winner. The expectations were high, many people thought that the Dutch team would win EURO 2008, but in the quarter final they lost from Russia, totally unexpected. Everybody was depressed and had negative feelings about the team because they always perform badly at major championships. The last time they won the European Championship was twenty years ago (1988). But the big question is, does the loss of the team has negative influences for the (head)sponsor of the team?
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